Featured collection

Welcome to LocoTown
While driving her kids to school, Graphic designer, LocoTown creator and Laurel local Mom of 3- Melanie Lee brainstormed ways to offer new and unique hometown items that supported local schools.
The goal- to introduce new Purple+Gold branded wearables and accessories for her home of Laurel, MT.
And... Because Laurel residents like to 'own' their 'Loco' nickname - her brand would be named LocoTown. So it begins.